Thursday, March 27, 2008

One Absolute Analytics Must Have

You've got analytics, right?

That doesn't mean you have all the data you need to make the best decisions with your web marketing.

One major issue I've always had with web analytics (Google Analytics in particular) is the lack of broad and phrase match reporting... The innumerable variants just get lumped into the mix with the exact match keywords.

Not anymore!

Thanks to the brilliant minds over at ROI Revolution (who you need to be watching BTW), you can use their Google Analytics Keyword Sleuth Tool to track the exact keywords your paid search traffic is using to find you (and you're paying for...)

Why should you care? Check this out:
  • I cannot tell you how valuable this resource has been for locating literally dozens of negative keywords for instant removal.
  • On the other hand, there are now thousands of keyword variants for me to pick through! To hell with blind keyword research!
This, and internal search analytics, are absolute key measurements for any search marketer worth their salt. Take a look at the two and tell me you can't say the same!